Free Live Webinar · Limited Places

Maximise Your
2026 Tax Appeal.
Tools, Tactics & Strategies.

📅

Wednesday 25 March, 2026

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1:00 PM AEDT · 12 Noon AEST

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Online - link sent on registration

EOFY remains the single strongest psychological trigger for giving in Australia. Get the Digital Ninjas "Battle Plan" - tested across hundreds of nonprofit campaigns - before your competitors do.

🎟 Free Registration

Reserve Your Spot
25 March · 1PM AEDT

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Agenda

What You'll Walk Away With

Session 01

The "Tax Time" Hook

How to balance the emotional Heart (your cause) with the transactional Head - tax deductibility and urgency that actually converts donors at EOFY.

Session 02

The Execution Timeline

Map your campaign from May through to the high-urgency final week of June with a clear, week-by-week battle plan you can act on straight away.

Session 03

Segmentation Strategy

Tailored playbooks for lapsed, active, and high-value donors so every message lands at the right moment with exactly the right ask.

Session 04

Weapons of Choice

Optimise your objectives across Email, SMS, Paid Search, and Social Ads for maximum return during the critical EOFY giving window.

Session 05

Budget Management

Why you should hold back a significant portion of budget for the final 7 days of June - and how to deploy it fast when it counts most.

Session 06

Donation Page Audit

Simple fixes to reduce mobile friction and lift conversion rates - the quick wins most charities still leave on the table every year.

Who's Hosting

Obsessed With Nonprofit Results Since Day One

With over 20 years of experience in digital marketing and the nonprofit sector, Digital Ninjas is obsessed with measurement and driving results for charities of all sizes - from small community groups to large national organisations.

We've helped hundreds of nonprofits sharpen their digital fundraising. This webinar delivers our best EOFY playbook directly to you, completely free.

20+

Years of experience

200+

Nonprofits supported

Free

To attend

The charities that out-raise at EOFY are the ones who plan early, segment ruthlessly, and go hard in that final week of June. This webinar is their edge.

Fiona HawleyDigital Ninjas

Strategies proven across hundreds of real nonprofit EOFY campaigns
Practical, immediately actionable tactics - not theory
Live Q&A so you get answers specific to your organisation
Tailored for the Australian fundraising landscape

Your Presenters

Meet Your Hosts

These are the Ninjas leading the session - between them they bring decades of digital marketing expertise specific to the nonprofit sector.

Adam Brady

Senior Digital Strategist

Adam has led digital fundraising strategy for nonprofits across acquisition and retention - from recruiting first-time donors through Google and Meta to re-engaging lapsed givers and growing regular giving programmes. He's driven results across peer-to-peer events, gifts in wills campaigns, and emergency appeals, with a sharp focus on cost-per-acquisition and donor lifetime value.

Ryan Jones

Digital Strategist

Ryan specialises in digital donor acquisition for nonprofits - building campaigns that convert cold audiences into committed supporters. From one-off donation campaigns timed around key fundraising moments to always-on regular giving funnels, he brings a data-first approach to understanding what motivates donors and where to find more of them.

Mitchelle Katsande

Digital Strategist

Mitchelle brings a sharp analytical lens to nonprofit fundraising - measuring what matters and cutting what doesn't. She has supported organisations across donor acquisition, regular giving optimisation and peer-to-peer event campaigns, using media and analytics to improve conversion rates, reduce attrition, and grow sustainable income streams for mission-driven causes.

Fiona Hawley

Head of Digital Strategy

With over 15 years in digital and hundreds of nonprofit clients under her belt, Fiona has built and scaled fundraising programmes across every major income stream - one-off gifts, regular giving, gifts in wills, and peer-to-peer events. She understands the full donor journey from cold acquisition through to long-term retention, and what it takes to hit ambitious revenue targets for organisations changing the world.

Maximise Your2026 Tax Appeal.Tools, Tactics & Strategies.

Reserve Your Spot25 March · 1PM AEDT